Kezad Communities, a subsidiary of the AD Ports Group’s Economic Cities & Free Zones, has rebranded itself as Sdeira Group.
In a significant move, Kezad Communities, a subsidiary of the AD Ports Group’s Economic Cities & Free Zones, has rebranded itself as Sdeira Group. This rebranding marks a strategic shift aimed at transforming the company into a pioneering investment and development entity, setting new standards in shared housing and sustainable community development. Let’s delve into the details of this transformation and what it means for the future of employee housing in Abu Dhabi.
The rebranding was officially announced during a ceremony held at the Marina Hall at the ADNEC Centre Abu Dhabi. The new corporate identity reflects Sdeira Group’s commitment to aligning with the UAE’s national vision, fostering sustainable development, and contributing to the country’s economic growth. The name “Sdeira” is inspired by Saih Sdeira, the historic site where the UAE’s founding fathers, Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, first met in 1968 to discuss the formation of the UAE. This name carries deep national significance, symbolizing unity, progress, and sustainability.
Abdullah Al Hameli, CEO of Economic Cities & Free Zones at AD Ports Group and Chairman of the Board of Directors at Sdeira Group, emphasized that the rebranding aligns with the mission to maintain the leadership position of AD Ports Group’s Economic Cities & Free Zones. He highlighted the group’s strong commitment to playing a vital role in transforming employee housing facilities. The new identity aims to provide comprehensive and unique solutions that support the economic development in Abu Dhabi and the UAE, guided by the vision of the country’s wise leadership.
Abdulaziz A. Bawazeer, CEO of Sdeira Group, stated that the rebranding represents a significant and strategic shift aimed at enhancing the group’s contribution to developing integrated solutions and options for employee housing facilities. This step reflects the group’s commitment to meeting the aspirations of its partners and clients and delivering added value through high-quality services grounded in responsibility and efficiency. The new identity embodies the group’s long-term vision and underscores its commitment to delivering exceptional value to stakeholders.
Sdeira Group offers integrated solutions within four main sectors: Sdeira Real Estate, Sdeira Investments, Sdeira Services, and Sdeira Real Estate Management. The latter includes three key products: Aryam, Square, and 68 Living. With a clear vision, the group seeks to build a portfolio of assets that meet the highest standards of environmental responsibility, resource efficiency, and quality, aiming to reshape the investment landscape. The group’s mission is to make a lasting impact through smart investments that enhance sustainable communities and add lasting value to partners and customers.
Sdeira Group’s rebranding also highlights its commitment to sustainability. The group aims to provide a comprehensive and unique solutions that support the economic development in Abu Dhabi and the UAE, guided by the vision of the country’s wise leadership. By focusing on sustainable practices and innovative solutions, Sdeira Group is poised to play a key role in shaping the future of employee housing in the region.
The rebranding of Kezad Communities to Sdeira Group marks a significant milestone in the company’s evolution. This transformation reflects the group’s ambition to become a leading investment entity in integrated employee housing development, setting new benchmarks for shared housing and sustainable community development. With its new identity, Sdeira Group is well-positioned to contribute to the economic growth of Abu Dhabi and the UAE, while fostering sustainable development and delivering high-quality services to its stakeholders.
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