Tharwa Program Launched to Empower Emirati Youth in Finance and Entrepreneurship
Initiative by Masaar and Abu Dhabi Youth Council, with Capital Avenue as a partner, aims to build financial literacy and investment awareness among young Emiratis.
Abu Dhabi has launched the Tharwa Program, a youth empowerment initiative developed by Masaar and the Abu Dhabi Youth Council in collaboration with Capital Avenue. The program is designed to enhance financial literacy, investment awareness, and entrepreneurial skills among Emirati youth, aligning with the emirate’s vision of cultivating a diversified and knowledge-driven economy.
The vision of Tharwa is to inspire young Emiratis to confidently manage money, save effectively, and explore new income opportunities beyond traditional employment. By strengthening financial awareness and practical investment knowledge, the program seeks to reduce reliance on government jobs while promoting independence, innovation, and long-term economic resilience.
The initiative combines workshops, expert-led training, and interactive dialogue sessions to go beyond theoretical classroom knowledge.
Participants gain access to practical tools and real-world applications that can be immediately applied in daily financial decisions and entrepreneurial ventures. With a strong emphasis on informed decision-making and responsible planning, Tharwa prepares graduates not only to manage their own futures but also to contribute to the broader economic fabric of Abu Dhabi.
Empowering Emirati Youth
At its core, Tharwa is built on the principles of community partnership, sustainability, innovation, and empowerment. The collaboration between Capital Avenue, Masaar, and the Abu Dhabi Youth Council highlights a shared commitment to nurturing young leaders who will play an active role in shaping the emirate’s future.
The program’s impact is expected to extend beyond individual participants by fostering a collective culture of saving, investing, and financial responsibility across an entire generation. This shift supports national prosperity, drives income diversification, and ensures that Emirati youth remain competitive in a rapidly evolving global economy.
With Tharwa, Capital Avenue, Masaar, and the Abu Dhabi Youth Council reaffirm their dedication to youth empowerment and sustainable development. Positioned as more than just an educational platform, the program represents a national movement to prepare the financial leaders and investors of tomorrow ensuring that the next generation plays a meaningful role in Abu Dhabi’s continued progress and long-term success.
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